Creative direction for a limited-edition torta campaign, a sandwich collaboration between Wahaca and local bakeries across the UK, headlined by Dusty Knuckle, Dalston.
I shaped the visual language and worked with a photographer to produce press-worthy imagery featured in digital and print publications. The identity, spanning event posters, t-shirts, and social graphics, combined a bold lock-up, custom typography, and stylised photography into a cohesive, instantly recognisable campaign.
Creative Direction
Art Direction
Campaign concept developmentPhotography: Fergus Franks